It’s been a while since I’ve written here, but not much has been going on. A year after my “return to soap viewing” only one soap, The Young and the Restless, has managed to keep my attention as a regular viewer – and the last month has found me fast forwarding through much of that.
Today it was announced that CBS has canceled As the World Turns – a television program that is synonymous with the term “soap opera.” While Guiding Light was the grande dame of soaps, As the World Turns was the show that first drew attention to the entire genre. For years, it was the show every soap aspired to be. From Carol Burnett’s send up called As the Stomach Churns to “the show everyone was watching when they learned President Kennedy had been shot” – just about everyone who’s ever owned a television set has heard of As the World Turns. Ironically, CBS informed Proctor & Gamble of their decision on Friday – the same day that Dr. Malcolm Perry (the first doctor who attended to President Kennedy after he was shot) passed away. I guess that’s somehow fitting.
As the World Turns, like all soaps, has had ups and downs. But I will always remember those magical Douglas Marland years of 1985 through 1993 when watching As the World Turns was like visiting family and friends. I haven’t watched the show since I sampled it a year ago, but I’ll tune in next September to say goodbye to Bob and Kim, to Nancy, to Lisa, to Tom and Margo, to Lucinda, to Holden, to Emma, and all the other familiar faces from my favorite years in Oakdale.
Until then, I’ll post occassional memories and clips of the show as some sort of tribute to the legend that is As the World Turns.
The initial major nominations for the 36th Annual Daytime Emmy Awards were announced this morning on the fourth hour of Today with Hoda Kotb and Kathie Lee Gifford. Jessica Shaw, Entertainment Weekly’s senior writer, announced the nominees.
After cancelling both Texas and The Doctors at the end of 1982, NBC decided to start another soap. The network turned to Bridget and Jerome Dobson, who had done great work on both Guiding Light and As the World Turns. The Dobsons created a soap that both sweeping and satirical, and managed to effortlessly balance romance and humor. Santa Barbara started off with a five year old murder mystery (which took several more years to solve) and starred a young Robin Wright.
NBC’s Another World scored impressive ratings for much of the 1970’s. The show was second only to CBS’s blockbuster As the World Turns, and it actually tied for the top spot on occasion. By 1978, both NBC and CBS saw their daytime ratings cool as ABC’s wildly successful “Love in the Afternoon” lineup was on the rise. Another World slipped from second place to eight; and NBC decided to expand the soap to ninety minutes in an effort to boost ratings. The experiment failed, and NBC wanted a new soap to air after the sixty minute version of Another World. Paul Rauch, who was AW’s producer at the time, worked with with Joyce and John William Corrington, who had just wrapped up a well-received stint on Search for Tomorrow, to create Reunion. Reunion was set in South the years after the civil war. NBC balked at airing a costume drama opposite General Hospital, which by then was the highest rated soap on the air. Rauch and the Corringtons went back to the drawing board, and came up with a spin-off of Another World. With Dallas being the hot new primetime drama at the time, Rauch and the Corringtons decided to set their new soap in Houston, and make the soap about wealthy oil barons and their families. To get Another World viewers to stay on for the new show, Rauch hired Beverlee McKinsey to move her AW character, Iris, from Bay City to Houston.